Monday, January 7, 2013

How do Indians spend time online?

How much time in a day do you spend online?

Indian's are said to spend an average of 8 hours per day on the internet. Most of the time spent online is on communication, entertainment and social media.

Stats on India:

India has a population of 1.2 Billion

934.1 Million (78%) have mobiles
137 Million (11%) are internet users
60.5 Million (5%) on social networks
31% of the population live in Urban areas and 69% in Rural areas. 56% are under the age of 30 and 30% are under the age of 15.

What this says about the future is that 10 years from now there will be 26% of the population (factoring growth at 1.33%) which would be between the age of 15-25 reducing our new available work force to just 1/4th of the population.

Internet usage in India:

Now lets talk about the internet users in the country. Number of internet users in India is growing by 150K every month or 1.8 Million new users every year. India is the fastest growing online market in the world with 75% of the users being below the age of 35. Unfortunately the sex ratio (like the population) is very skewed with only 39% of the users being women.

11% of the populace are currently online leaving a scope for the Internet Service Providers (ISPs) to expand by 89%. E-commerce yet has a very large untapped market. Which is what attracted investors and VCs to invest in e-commerce in India. The number of middle income houses here is larger than the population of USA.

The main question which remains is what are these new and old internet users in India doing online. The average urban Indian is looking for communication and social networking rather than browsing or purchasing while the average rural Indian uses the internet mostly for entertainment and communication.

What is the future of internet in India?? Is wired broadband the future in India or is it wireless broadband or is it Mobile internet??

Read the complete post @ Source: All Things Marketing

-> SJ